Apni Shala Foundation
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    • Whole School Transformation Initiative - SEL
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      • #DikhtaNahiHotaHai
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      • SELebrating Inclusion Summit
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      • Back-to-School Campaign
      • Mental Health Ambassador Campaign
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हिन्दी में जानकारी के लिए, यहाँ क्लिक करें 

#MannHithMeinJaari:

​Mental Health Ambassadors’ Campaign Edition 6.0  

Last date to sign up: November 10 '25 !

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Help over 2000 students in Mumbai’s municipal schools access well-being-centered learning spaces.

What's the campaign about?

Each year, we invite volunteers to join the Apni Shala team as Mental Health Ambassadors. These ambassadors gain deep insights into school mental health and social-emotional learning (SEL). They then leverage their networks to ideate and crowdfund, raising vital support for our students in Mumbai.

​Since its launch in 2021, Apni Shala’s flagship Mental Health Ambassadors (MHA) campaign has been a journey of care, connection, and successful crowdfunding, making a significant impact on children’s mental health. This year once again, we invite you to become a Mental Health Ambassador (MHA).

The impact so far

  • Over ₹1 Crore cumulatively raised, supporting 6000+ students over the past five years.
  • 200+ Mental Health Ambassadors have engaged with the campaign, with many returning year after year.
  • 600+ unique donors have contributed in the past 5 years. Over 50% of them have donated in multiple years.
  • The donation amounts have ranged from ₹100 to ₹5,00,000, democratizing fundraising and confirming our belief that anyone who wants to give can give!
  • Established multiple new partnerships, enhancing support for children’s mental health nationwide through awareness and shared resources.

This year's goal.

 

​We invite you to become a Mental Health Ambassador (MHA) to help us raise ₹60,00,000. Your efforts will provide over 2000 students in Mumbai’s municipal schools with access to well-being-centered learning spaces (at a cost of ₹3000 per child per year for year-long SEL). 
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For the next five months, our MHAs will champion this crucial work, cultivating a culture of care and support.

What your support makes possible

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  • 30 hours of Social Emotional Learning (SEL) for 2000+ students
  • 1:1 care and conversations to support student well-being
  • Teachers’ development into wellbeing facilitators in municipal schools
  • Caregivers’ understanding of their own and their children’s emotional needs
  • Need-based counselling support in their schools
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Become a Mental Health Ambassador!​


​​Join us in making a meaningful impact! As a Mental Health Ambassador, you’ll advocate for well-being in your circles, raise essential funds, and be the change-maker our students need. Together, we can create nurturing spaces where every child feels seen, heard, and cared for. 

​Sign up to volunteer 4-6 hours a week from November 2025 to March 2026!

​Last date to sign up: November 10, 2025
Sign Up Here!

Your activities as an ambassador


​October 2025

  • Campaign sign-up opens on World Mental Health Day (October 10th).
  • Sign up to become a Mental Health Ambassador!
  • Stay updated on our work via social media and other resources.


​November 2025 to January 2026

  • Witness SEL in Action: Visit Apni Shala classrooms (in-person in Mumbai, or through synchronous/asynchronous online visits for those outside Mumbai).
  • Engage with Students: Participate in guided, interactive sessions, sharing your skills with Apni Shala students.
  • Deepen Your Knowledge: Gain a comprehensive understanding of school mental health, children’s well-being, and the fundraising landscape in India from sector experts.
  • Identify Supporters: Connect with friends, family, and other potential donors within your network (schools, colleges, housing societies, companies, etc.).
  • Contribute to Campaign Design: Help shape the campaign's design and communications for February.
  • Weekly Bootcamp: Attend online Campaign Bootcamps on Saturdays to develop skills in awareness, advocacy, and crowdfunding, and co-plan the campaign.
  • ​Organize Local Events: Host fundraising activities such as bake sales or donation drives.


​February 2026

  • Fundraising Drive: Raise funds from your identified network to ensure all students have access to well-being resources.
  • Amplify the Message: Share your voice and Apni Shala’s campaign on social media.
  • Express Gratitude: Thank each donor creatively for joining our community dedicated to children’s well-being.


​March 2026

Celebrate! Celebrate! Celebrate!

Who can sign up?


​We welcome anyone (individuals, groups, organizations) passionate about volunteering in awareness, advocacy, and crowdfunding to support Apni Shala’s mission:
  • Via Direct Sign-Up: Individuals over 18 years old, willing to commit 4-6 hours a week from November 2025 to early March 2026.
  • Via School Partnerships: Middle and high school students joining through their respective schools.
Individuals with skills in campaigning, creative fundraising, and social media engagement are especially encouraged to apply. Your contribution can make a significant difference!
Sign Up Here!

The campaign starts October 10, 2025.
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Six years of care, 6000+ lives impacted. Let’s make this the best edition yet! ​Sign up by November 10, 2025!

​Yeh hai sabke #MannHithMeinJaari!

Contact

[email protected]
+91 
8655-490-999

Address

Apni Shala Foundation
61/C, First floor, D.N. Road, 
Near Saraswati Mahavidyalay, 

Kamgar Nagar, 
Kurla (E) - 400 024
View on Google Maps
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Social media

Facebook
Instagram
LinkedIn
X/Twitter
​YouTube
  • WHO WE ARE
    • About Us
    • People
    • Supporters
  • WHAT WE DO
    • Whole School Transformation Initiative - SEL
    • Community Lab School - Khoj
    • Personal and Professional Development >
      • SEL Shala
      • Diversity Shala
    • Advocacy >
      • #DikhtaNahiHotaHai
      • Communities of Wellbeing
      • SELebrating Inclusion Summit
  • JOIN THE MOVEMENT
    • Support our Campaigns >
      • Back-to-School Campaign
      • Mental Health Ambassador Campaign
    • Work With Us
    • Volunteer
    • Contact Us
  • RESOURCES
    • Annual Reports
    • Practice-Informed Resources
    • Us in the news!
  • DONATE